Trademark Portfolio Audit

Legal Packages
Legal Packages

Understand what your brand is worth - and whether it’s actually protected.

Most businesses build valuable brands without fully protecting them. Gaps in trade mark coverage, unnoticed risks and missed opportunities can quietly undermine brand value, enforcement and future growth.

Trademark Portfolio Audit — Lay Law

This package provides a structured, strategic review of your trade mark position - identifying risks, gaps and opportunities to strengthen your brand protection.

What's included

A comprehensive audit of your trade mark portfolio, including:

Trade mark coverage review
  • Assessment of your registered trade marks
  • Identification of missing protections (e.g. logos, slogans, sub-brands)
  • Review of class coverage (goods, services, digital use, merchandising, etc.)
  • Identification of outdated or redundant marks
Gap analysis
  • Identification of brand elements in use but not registered
  • Recommendations for new filings to strengthen protection
  • Strategic guidance on how to expand and future-proof your portfolio
Risk scan
  • Search for confusingly similar company names on the CIPC register
  • Identification of potentially conflicting domain names (local and international)
  • Light scan of online platforms (e-commerce, marketplaces, social media) for potential infringement or brand dilution
Strategic output
  • A structured Trade Mark Audit Report outlining key risks, protection gaps and recommended next steps
  • A clear, practical summary of findings and priorities
  • Guidance on how to implement recommendations over time
  • Follow up discussion (optional)

A combined report can be offered for clients with multiple related entities. All findings are interpreted and presented in a practical, business-focused way - not just raw search results.

Fixed fee
R4,500
Small to medium portfolios
(up to 15 marks)
R7,500
Larger or multi-jurisdictional portfolios
(scoped based on complexity)
  • Businesses with an established brand or multiple brand elements
  • Businesses that have registered some trade marks but are unsure if they are sufficient
  • Businesses preparing to scale, franchise or attract investment
  • Businesses wanting to proactively protect and strengthen their brand

You walk away with:

  • A clear understanding of your current trade mark position
  • Visibility on risks, gaps and potential vulnerabilities
  • A prioritised action plan to strengthen your brand protection
  • Improved ability to enforce and protect your brand
  • A stronger, more valuable brand asset
Free discovery call