AI can supercharge your business - but it needs to be used responsibly and lawfully.
We help businesses adopt, deploy and manage AI technologies with clear legal and governance frameworks in place – covering AI governance, contracting, data protection, intellectual property, liability and ethical use.
Whether you’re procuring AI tools, building your own solutions or embedding AI into your operations, we provide practical guidance that keeps innovation moving while helping you navigate legal and regulatory risk with confidence.
Frequently Asked Questions
We provide practical, end-to-end legal support for businesses using or developing AI, including:
- AI governance frameworks and internal policies
- AI-specific data protection impact assessments (DPIAs) tailored to relevant data protection laws
- AI acceptable use policies (AUPs) for employees (and training on these)
- AI clauses for contracts and compliance documentation
- Drafting and reviewing AI-related agreements (procurement, development, licensing)
- Advice on legal risks including data protection, IP, liability and ethical use
Our focus is on helping you use AI safely, responsibly and in a way that supports your business goals.
In almost all cases, yes. If your team is using AI tools (e.g. ChatGPT, automation tools, AI-assisted software), you should have clear guidance on:
- What tools can be used
- What data can (and cannot) be inputted
- How outputs should be reviewed and verified
- How AI should be used responsibly
Even if your business does not formally permit AI use, a policy is still important. In practice, many employees use AI tools informally ("shadow AI") without clear oversight - which can create risks around confidentiality, data protection and accuracy.
An AI acceptable use policy helps bring this into the open, set clear boundaries, and ensure AI is used safely, consistently and in line with your business's expectations.
AI introduces several key legal risks, including:
- Data protection risk (use of personal information)
- Intellectual property risk (ownership of inputs and outputs)
- Liability risk (incorrect or harmful outputs)
- Confidentiality risk (sensitive data being exposed)
- Regulatory risk (non-compliance with applicable laws)
We help you identify, manage and mitigate these risks in a practical way.
This is one of the key grey areas. Ownership depends on:
- How the AI tool is used
- The terms of the platform/provider
- How the output is created and used
Without proper structuring, ownership and usage rights can be unclear. We help ensure your contracts and policies address ownership, usage rights and risk allocation clearly.
Yes - particularly if AI is part of your business operations or offering. AI clauses may address:
- Use of AI tools in delivering services
- Ownership of AI-generated outputs
- Liability for errors or outputs
- Data usage and processing
- Confidentiality and security
These clauses help ensure your contracts reflect how your business actually operates.
Absolutely. If you are building or deploying AI solutions, we assist with:
- Structuring your legal and contractual framework
- Drafting customer and licensing agreements
- Managing IP ownership and usage rights
- Addressing liability and risk allocation
- Ensuring data protection compliance
This ensures your product is legally sound and commercially viable.
Using third-party tools still creates legal obligations. You need to consider:
- What data is being shared with the provider
- How that data is stored and used
- Contractual terms and limitations
- Compliance with POPIA and other laws
We help you assess and structure this properly.
Ideally before scaling your use of AI or embedding it into your business processes. Many businesses only seek advice after:
- A data issue arises
- A client raises concerns
- Contracts don't reflect AI usage
- Risks have already materialised
Getting this right early allows you to use AI proactively and safely from the outset.
