What you create and build is valuable - and worth protecting. We’re here to help.
We help businesses identify, protect and manage their intellectual property in a way that supports real-world growth.
From trademarks and brand protection to copyright, licensing and practical IP strategy, we ensure your brand, content and creations are properly secured and positioned as valuable business assets as you scale.
Frequently Asked Questions
We provide practical support across the full lifecycle of your intellectual property, including:
- Trademark searches and registration support
- Brand protection and enforcement (including cease and desist letters)
- Copyright advice and protection
- IP ownership and commercialisation strategies
- IP clauses and agreements (licensing, assignments, usage rights)
- IP due diligence and risk assessment
Our focus is on ensuring your IP is properly protected, clearly owned and commercially usable.
Yes - through our trusted partner network. We coordinate and manage:
- Trademark searches and registrations
- Design registrations
- Patent registrations (where applicable)
This allows you to access specialist expertise, while still having everything managed through Lay Law as part of a broader legal and commercial strategy.
Your trademark protects your brand identity - your name, logo, slogan and how you are recognised in the market. Without proper trademark protection:
- Others may use or register similar branding
- You may struggle to enforce your rights
- Your brand value is harder to protect or monetise
A registered trademark turns your brand into a protectable, valuable asset.
Yes - significantly. For many businesses (especially startups, SaaS and consumer brands), IP is one of the most valuable assets in the business. Investors and buyers will look at:
- Whether your IP is properly owned
- Whether it is protected (e.g. trademarks registered)
- Whether there is any risk of infringement
Poor IP structuring can reduce value - or even derail deals.
It depends - and this is often where issues arise. IP may not automatically belong to your business if:
- It was created by contractors or freelancers
- It was developed before the company was formed
- Agreements don't clearly assign ownership
We help ensure IP is correctly assigned, owned and controlled by the business, not individuals.
Yes. IP clauses are critical in agreements with employees, contractors, developers, agencies, partners and clients. These clauses ensure:
- Ownership is clearly defined
- Usage rights are properly structured
- Your business retains control over what it pays for (or isn't paid for in the case of clients)
Without proper clauses, ownership can become unclear or disputed.
Yes. We can assist with:
- Assessing whether your rights are being infringed
- Issuing cease and desist letters
- Advising on enforcement options
The earlier this is addressed, the easier it is to protect your position and prevent escalation.
Absolutely. We assist with structuring:
- Licensing agreements
- Usage rights
- Commercialisation strategies
This allows you to generate revenue from your IP, control how it is used and protect long-term value.
This is very common - and fixable. We can:
- Assess what IP you have
- Identify risks or gaps
- Put protection measures in place
- Ensure ownership is properly structured
The earlier this is addressed, the easier it is to protect and build value.
Ideally before you launch or scale your brand. Many businesses only think about IP when:
- Someone copies them
- They try to register a trademark and can't
- Investors ask about ownership
Getting this right early helps avoid costly issues and ensures your brand is protected from the outset.
